after nearly 40,000 bottle submissions and 250,000 votes, it’s finally time to announce the grand prize winner of create-a-SONIC! you guys deserve a round of applause for your SONIC creations and how hard you worked to rally your friends and family to vote. seriously, we’re clapping. what a month!
so, how did we pick a winner? we assembled a judging panel comprised of our 3 style gurus — the limousines, let’s rage clothing & galore media — as well as the neuro marketing team. the finalists were judged on a few pieces of criteria: originality/creativity (0-30 points), design aesthetic (0-40 points) and relevance to the SONIC brand (0-30 points). it was definitely not an easy task! but after much deliberation, the panel decided on one winner to receive $10,000 and a year’s supply of personalized SONIC! drum roll, please…
congratulations, amber kiser! we’ll produce a year’s supply of her SONIC bottle creation exclusively for her. she describes “savor the flavor” as “a little on the wild side. the design would be as fierce as it tasted.”
the judges loved the creativity behind everyone’s bottles and flavors, but amber ultimately came out on top. her design really stood out and tied in nicely with our brand.
we were also impressed by the effort that went into generating votes behind each of the creations. while the number of votes did not affect the selection of the grand prize winner, we wanted to recognize those that rallied friends, family, and communities behind their bottle design. neuro would like to make a $1,000 donation to the top two vote getters’ non-profit of choice. congratulations to Moon Sugar and GregThatDude!
we were so inspired by all of your amazing flavor ideas that we might just start thinking of some new flavors ourselves. thanks again to everyone who participated!